T-Pro

Tackling new markets, through innovation and creative thinking

Scope

Identity, change and strategy Direction planning / Purpose / Values / Brand identity / The Culture Code / Internal Communications / Hearts and Minds / Stories
Growth and winning work Clarity and direction / Sustaining ambition / Brand idea / Brand communications

Sector

Retail and Fashion

Background
Specialist protection manufacturer Davies Odell were a market leader in the motorcycle sector with their well-established body armour T-Pro brand. The products were born out of its parent company’s receding core business - replacement rubber compound heels. 

Brief
With developments in technology, an opportunity was seen for the product to be transferred into new marketplaces where ‘impact protection’ was the objective and benefit. The opportunity was to introduce the brand into the high impact performance sport sector. Working alongside a fashion designer, a range of clothing was developed incorporating the T-Pro protective materials. 

Solution
Our brand strategy was to position T-Pro as the technology; sister brand ‘Forcefield’ was introduced as a clothing and product range to reflect its performance credentials. We developed the product re-design, brand identity strategy and marketing implementation, creating stronger penetration in the motorcycle sector and launches into new territories.