Axelos

Creating a purpose-driven approach to drive business strategy

Scope

Identity, change and strategy Direction planning / Purpose / Values / Brand identity / Internal Communications / Hearts and Minds / Stories
Building people capability Events 
Work Winning Events 

Sector

BPO / Energy and Utilities

Background
Axelos is a joint venture between Capita and the Cabinet Office. Axelos manages the certification of a portfolio of project management qualifications, including Prince2® and MSP®. When the joint venture was formed, the presenting issue was to bring the two organisations and their teams together behind a uniting purpose, with a clear vision and strategic direction for the future. 

Brief
The Axelos leadership team required a way of bringing the teams together. They wanted an environment where the team could be engaged in the strategy process, whilst creating the opportunity to develop the espoused values and supporting behaviours, that would lead to their desired culture.

Solution
We created a two-day event, where we brought the teams together – engaging them in fast-paced, creative and outcome focused workshops and sessions, across vision setting, brand values, behaviours and service design, to build an entity that is different from the service’s previous incarnation.

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